This is where we share our thoughts on design and technology. At times we also share guides around various aspects of the design process.

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  • Dieter Rams product designer

    The Importance of Values

    So what effect does a designer’s beliefs have on the output he produces? First of the beliefs will guide the multitude of choices that need to be made in order to get to the final result. This means that if he is true to his values the product will reflect how the designer thinks about the world and perhaps most importantly how he thinks about the users of his product.