How to validate your product concept
The latest video is on how to test if a product concept resonates with your target customer. I see many first time entrepreneurs rush this step because they already feel confident that people will love their product. However cutting corners on concept validation is a huge mistake and will likely lead to a lot of…
In this lesson I interview an intellectual property (IP) lawyer with 10+ years of experience in the field. We talk about design patents, utility patents, provisional patent applications and much more.
Lesson #2: Coming up with product ideas
Lesson #1: Innovating for market success
Tips for Conducting Customer Research
Regardless of the type of customer research you are conducting there are some guiding principles that you should keep in mind.
Thoughts on Innovation
In this post I would like to share parts of a conversation I had with a client on our approach to innovation. While the context of the discussion was improving the design of garage hooks, the ideas are applicable to most types of products.