Innovation Archives - deDesigned

How to validate your product concept

October 10, 2022

The latest video is on how to test if a product concept resonates with your target customer. I see many first time entrepreneurs rush this step because they already feel confident that people will love their product. However cutting corners on concept validation is a huge mistake and will likely lead to a lot of…

Sketching on ideas

Thoughts on Innovation

May 1, 2019

In this post I would like to share parts of a conversation I had with a client on our approach to innovation. While the context of the discussion was improving the design of garage hooks, the ideas are applicable to most types of products.