In this lesson I interview an intellectual property (IP) lawyer with 10+ years of experience in the field. We talk about design patents, utility patents, provisional patent applications and much more.
Regardless of the type of customer research you are conducting there are some guiding principles that you should keep in mind.
In this post I would like to share parts of a conversation I had with a client on our approach to innovation. While the context of the discussion was improving the design of garage hooks, the ideas are applicable to most types of products.