Author / Tony Larsson

Founder and lead designer at deDesigned.

Originally from Stockholm where I was infused with a love for Scandinavian minimalism.

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  • Dieter Rams product designer

    The Importance of Values

    So what effect does a designer’s beliefs have on the output he produces? First of the beliefs will guide the multitude of choices that need to be made in order to get to the final result. This means that if he is true to his values the product will reflect how the designer thinks about the world and perhaps most importantly how he thinks about the users of his product.