In this post I would like to share parts of a conversation I had with a client on our approach to innovation. While the context of the discussion was improving the design of garage hooks, the ideas are applicable to most types of products.
So what effect does a designer’s beliefs have on the output he produces? First of the beliefs will guide the multitude of choices that need to be made in order to get to the final result. This means that if he is true to his values the product will reflect how the designer thinks about the world and perhaps most importantly how he thinks about the users of his product.